Best Small Business Consulting Firm in Times Square

The Competition
‍
It’s safe to say that if you’re trying to do business anywhere in the five boroughs, you’ll be trying to contend with several businesses. Considering there are 8 million people in this city and 220 thousand businesses, it is never easy to attract the attention of your target audience. How can you stand out?

Each neighborhood in Manhattan has different needs and relationships with the city. In Times Square, you’ll find yourself in the middle of one of the biggest financial sectors not just in the city but in the world. The intersection of commerce and politics and culture that you’ll find in Times Square is unique not just to the rest of the city, but within most of the world as well.
‍
In a similar way, do you know how to target the market that you’re really looking for? And more than that, can you guarantee that it will recoup the budget of your marketing? These are just some of the questions you’ll need to ask yourself about your small business.
‍
Hiring in Manhattan is Tough
‍
‍Hiring the right talent in New York City can be difficult. The majority of people in the city work at small businesses. So what does that mean? Well, you’re competing with most of the other businesses in the city for the same talent pool, which can be difficult. But at the same time, there are just as many potential employees that wouldn’t actually benefit your small business.

When you’re in Midtown near the Times Square area, you’re frequently finding yourself in some of the most business-heavy areas of the city. If you’re competing with every other business in Times Square and surrounding neighborhoods for attention, it’s going to be an uphill battle for attention. What will you offer that sets you apart from other companies, and what kind of staff are you looking to attract?
‍
Finally, how do you make sure that you’re hiring the right people in the long run? In other words, you have to make sure that your employees are happy in the long run. But they also have to be the kinds of talent that you want to hold onto. This is another tough balance that you’ll need to keep in mind.  

Finding Real Estate isn't Easy

You know that old adage about finding real estate: the three most important things are location, location, and location. Whether starting or expanding your small business, you need the right location. When it comes to New York City, that is even harder considering how expensive real estate can be.

Times Square is one of the most densely packed neighborhoods in the city, and it’s grown and changed so much in the last few years. As a result, you might be fighting for storefronts with other possible competitors, not to mention high prices. You might even ask yourself whether it’s worth the stress.
‍
So how do you make all of this happen?

How do you beat the competition?

Let’s take this in two steps. First, we can consider the marketing aspect. Then we will look at standing out as a better option for your potential audience. Marketing is tough. It always involves either a lot of money, a lot of time, a lot of stress, or some combination of the three. By making a marketing plan for yourself and your staff to follow, however, you can prepare for the future.

Knowing just how much you’ll be spending on marketing in a period and making sure that you have goals will keep your company focused on success. There are affordable solutions you can keep in mind as well.

Trying to stand out as a strong alternative to other companies in Times Square can be a bit harder. But by offering services that set you apart, you’ll make your business more memorable. With this neighborhood becoming such a center of important decision making in the city, you might find that the best way to make a mark is by standing out from the crowd. Find something that makes your business special and stick with it for as long as you can.
‍
How do you hire the right people?

Hiring the right people in Times Square isn’t much different from hiring anywhere else in Manhattan. The biggest issues in Times Square can be population-related, with many other businesses that are looking for similar staffing. You will also be contending with many similar businesses in the biggest city in the world. Standing out is important for sales, but it is important as well for seeking talent.
‍
Sometimes a fresher face is better because they can bring different perspectives to your company that you don’t already possess. Similarly, find out what your current employees want. Happy talent equals satisfied talent. Whether its flexible schedules, working from home, benefits, or something else; you can often find a way to make your employees happy in the long run.
‍
How do you find the right real estate in Times Square?

This is going to be hard in any neighborhood, but Times Square in particular is a massive area with lots of competition and high rent. That said, there are some massive perks to opening a store in Times Square, especially when it comes to foot traffic. Consider taking out a loan, or work with other forms with business funding in order to open your doors successfully.
‍
If you’ve already been operating a small business and are looking to expand, you need to make sure that whatever location you’re traveling to fits your already targeted demographic. Will you be catering to the same clientele you’ve been handling, or will you be looking for a different kind of person entirely? No two businesses are the same, but you’re going to want to find a market that isn’t too different from what you’ve already found successful.

Overall Service

The overall goal of ProStrategix Advisors' services is to help small business owners identify the root cause of their problems, isolate them, and then apply the most appropriate solution. Below you can see some of the services that we provide to small businesses.

Develop a Marketing Plan

ProStrategix Advisors' sister company ProStrategix Consulting can help you design a marketing plan. Our staff has a deep understanding of different forms of marketing, from social media to ad sales and more. On top of that, our specially developed marketing plan design can help any business prepare themselves for anything that is thrown at them.

A business’s marketing plan and business plan go hand in hand. With both, you need to follow your own advice and stick to whatever plan you make for yourself. Along with that, we can make your small business stand out by developing programs that can help your business stand out. From programs aimed at retaining customers to help with making sure that you have strong reviews online, we can put strategies in place for all of this.

Finding The Right Talent

We’ve worked on finding the right talent and strategies for determining exactly the kind of employees you need to hire. Part of this will involve looking at your current employees to understand the responsibilities you need to fulfill. Also, we can help you determine the right job descriptions to be looking for. From start to finish, we can help you find the perfect people to work with your company, regardless of the role you’re looking to hire.

Expansion Plan
‍
Any business looking to expand needs the funds to do so. Not only will we help you find a location in which to open your grown business, but we can also help you get the funding you need. We will work with you every step of the way in order to help your business get every dollar it needs. We have the know-how to get loans and financing that you can’t learn on your own.