Best Small Business Consulting Firm in Lincoln Square

The Competition
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It’s safe to say that if you’re trying to do business anywhere in the five boroughs, you’ll be trying to contend with several businesses. Considering there are 8 million people in this city and 220 thousand businesses, it is never easy to attract the attention of your target audience. How can you stand out?

Lincoln Square has become an artistic and cultural hub within the city. Hundreds of shopping centers and restaurants and nightlife hotspots and theatrical events are accessible within walking distance. That means you'll find heavy foot-traffic, but heavy competition. Standing out from the pack won't be easy, but it's necessary in order to keep your business surviving and to make your mark in the NYC landscape.
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In a similar way, do you know how to target the market that you’re really looking for? And more than that, can you guarantee that it will recoup the budget of your marketing? These are just some of the questions you’ll need to ask yourself about your small business.
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Hiring in Manhattan is Tough
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‍Hiring the right talent in New York City can be difficult. The majority of people in the city work at small businesses. So what does that mean? Well, you’re competing with most of the other businesses in the city for the same talent pool, which can be difficult. But at the same time, there are just as many potential employees that wouldn’t actually benefit your small business.

When it comes to hiring in the Lincoln Square area and some of the  other neighborhoods on the west side, you have to remember just how large the pool of possible talent is. You can hire from roughly the entire New York City area, you have dozens of nearby colleges that are filled with eligible hires, and all of this isn't even mentioning how much hiring completion you might be facing. With all of this in mind, you might have some reasonable anxiety when it comes to finding the types of people you need in your small business.
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Finally, how do you make sure that you’re hiring the right people in the long run? In other words, you have to make sure that your employees are happy in the long run. But they also have to be the kinds of talent that you want to hold onto. This is another tough balance that you’ll need to keep in mind.  

Finding Real Estate isn't Easy

You know that old adage about finding real estate: the three most important things are location, location, and location. Whether starting or expanding your small business, you need the right location. When it comes to New York City, that is even harder considering how expensive real estate can be.

Lincoln Square is on the rise, and it is getting harder and harder to find affordable spaces in this neighborhood. Considering how close it is to Columbus Circle and Times Square and more, any locations you find will be in high demand. Is it worth the competition for storefronts?
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So how do you make all of this happen?

How do you beat the competition?

Let’s take this in two steps. First, we can consider the marketing aspect. Then we will look at standing out as a better option for your potential audience. Marketing is tough. It always involves either a lot of money, a lot of time, a lot of stress, or some combination of the three. By making a marketing plan for yourself and your staff to follow, however, you can prepare for the future.

Knowing just how much you’ll be spending on marketing in a period and making sure that you have goals will keep your company focused on success. There are affordable solutions you can keep in mind as well.

It isn't easy to make your business unique in the vastness of Manhattan, even in Lincoln Square. But a store that stands out from the rest of the neighborhood will probably be your best bet for success. Lincoln Square is a bustling neighborhood with all kinds of stores. If you find a way to make yours special, then you will be able to keep people coming back again and again.
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How do you hire the right people?

Looking for a team is always important when it comes to building out your business. Find the people that make the most sense for the brand of your business. Lincoln Square is a great area to open your doors but remember that your staff is often the first thing your customers interact with. Hiring the right people is key.
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Sometimes a fresher face is better because they can bring different perspectives to your company that you don’t already possess. Similarly, find out what your current employees want. Happy talent equals satisfied talent. Whether its flexible schedules, working from home, benefits, or something else; you can often find a way to make your employees happy in the long run.
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How do you find the right real estate in Lincoln Square?

Keeping to the major streets in Lincoln Square might seem more important than it is in reality. What matters most is finding a location where people can find you. Location is key, but you're already going to be on some of the most-walked streets in the world. It might be a battle to get into this neighborhood, but the rewards are high.

If you’ve already been operating a small business and are looking to expand, you need to make sure that whatever location you’re traveling to fits your already targeted demographic. Will you be catering to the same clientele you’ve been handling, or will you be looking for a different kind of person entirely? No two businesses are the same, but you’re going to want to find a market that isn’t too different from what you’ve already found successful.

Overall Service

The overall goal of ProStrategix Advisors' services is to help small business owners identify the root cause of their problems, isolate them, and then apply the most appropriate solution. Below you can see some of the services that we provide to small businesses.

Develop a Marketing Plan

ProStrategix Advisors' sister company ProStrategix Consulting can help you design a marketing plan. Our staff has a deep understanding of different forms of marketing, from social media to ad sales and more. On top of that, our specially developed marketing plan design can help any business prepare themselves for anything that is thrown at them.

A business’s marketing plan and business plan go hand in hand. With both, you need to follow your own advice and stick to whatever plan you make for yourself. Along with that, we can make your small business stand out by developing programs that can help your business stand out. From programs aimed at retaining customers to help with making sure that you have strong reviews online, we can put strategies in place for all of this.

Finding The Right Talent

We’ve worked on finding the right talent and strategies for determining exactly the kind of employees you need to hire. Part of this will involve looking at your current employees to understand the responsibilities you need to fulfill. Also, we can help you determine the right job descriptions to be looking for. From start to finish, we can help you find the perfect people to work with your company, regardless of the role you’re looking to hire.

Expansion Plan
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Any business looking to expand needs the funds to do so. Not only will we help you find a location in which to open your grown business, but we can also help you get the funding you need. We will work with you every step of the way in order to help your business get every dollar it needs. We have the know-how to get loans and financing that you can’t learn on your own.