Best Small Business Consulting Firm in Harlem

The Competition
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It’s safe to say that if you’re trying to do business anywhere in the five boroughs, you’ll be trying to contend with several businesses. Considering there are 8 million people in this city and 220 thousand businesses, it is never easy to attract the attention of your target audience. How can you stand out?

Each neighborhood in Manhattan has different needs and relationships with the city. In Harlem, you're far from the center of the city and competing with mom-and-pop shops that have been open for generations. It can be hard to attract customers from outside of your own neighborhood when you're up in this part of the city, so you might need to think creatively.
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In a similar way, do you know how to target the market that you’re really looking for? And more than that, can you guarantee that it will recoup the budget of your marketing? These are just some of the questions you’ll need to ask yourself about your small business.
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Hiring in Manhattan is Tough
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‍Hiring the right talent in New York City can be difficult. The majority of people in the city work at small businesses. So what does that mean? Well, you’re competing with most of the other businesses in the city for the same talent pool, which can be difficult. But at the same time, there are just as many potential employees that wouldn’t actually benefit your small business.

Whether you're attempting to hire Harlem residents or attract people from across the city, you'll probably find it difficult to make your company attractive to potential workers. If that's the case, you might need to find a way to offer things to your employees that other companies cannot.

Finally, how do you make sure that you’re hiring the right people in the long run? In other words, you have to make sure that your employees are happy in the long run. But they also have to be the kinds of talent that you want to hold onto. This is another tough balance that you’ll need to keep in mind.  

Finding Real Estate isn't Easy

You know that old adage about finding real estate: the three most important things are location, location, and location. Whether starting or expanding your small business, you need the right location. When it comes to New York City, that is even harder considering how expensive real estate can be.

Harlem is a great neighborhood, but the turnover of businesses can be very rapid. Stores close just as quickly as they open. With a constantly changing -- and gentrifying -- landscape, you might be at a loss for knowing what the right streets will be for getting people to notice that your business is there in the first place.

So how do you make all of this happen?

How do you beat the competition?

Let’s take this in two steps. First, we can consider the marketing aspect. Then we will look at standing out as a better option for your potential audience. Marketing is tough. It always involves either a lot of money, a lot of time, a lot of stress, or some combination of the three. By making a marketing plan for yourself and your staff to follow, however, you can prepare for the future.

Knowing just how much you’ll be spending on marketing in a period and making sure that you have goals will keep your company focused on success. There are affordable solutions you can keep in mind as well.

Businesses have survived in Harlem longer than you've been alive. It has its own culture and history that makes it different from other parts of Manhattan. Embrace that cultural aspect, and you'll be able to stand tall. You will need to market your company in a way that proves you know what you're doing and why you're worth the customers.
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How do you hire the right people?

If you're having trouble attracting the talent you need for your small business, you likely will need to offer things to your employees, current and future, that they can't get elsewhere. Harlem has a lot to offer to your company, but you'll need to take advantage of it. Show your staff what makes them special, and don't be afraid to rock the boat.
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Sometimes a fresher face is better because they can bring different perspectives to your company that you don’t already possess. Similarly, find out what your current employees want. Happy talent equals satisfied talent. Whether its flexible schedules, working from home, benefits, or something else; you can often find a way to make your employees happy in the long run.
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How do you find the right real estate in Harlem?

If you're worried about getting foot-traffic to your business in Harlem, the best advice is to open your doors closer to main roads and subways. But so much communication is done online now that a strong marketing pitch can be just as good as a good storefront. And there are certainly a lot of great storefronts in Harlem.

If you’ve already been operating a small business and are looking to expand, you need to make sure that whatever location you’re traveling to fits your already targeted demographic. Will you be catering to the same clientele you’ve been handling, or will you be looking for a different kind of person entirely? No two businesses are the same, but you’re going to want to find a market that isn’t too different from what you’ve already found successful.

Overall Service

The overall goal of ProStrategix Advisors' services is to help small business owners identify the root cause of their problems, isolate them, and then apply the most appropriate solution. Below you can see some of the services that we provide to small businesses.

Develop a Marketing Plan

ProStrategix Advisors' sister company ProStrategix Consulting can help you design a marketing plan. Our staff has a deep understanding of different forms of marketing, from social media to ad sales and more. On top of that, our specially developed marketing plan design can help any business prepare themselves for anything that is thrown at them.

A business’s marketing plan and business plan go hand in hand. With both, you need to follow your own advice and stick to whatever plan you make for yourself. Along with that, we can make your small business stand out by developing programs that can help your business stand out. From programs aimed at retaining customers to help with making sure that you have strong reviews online, we can put strategies in place for all of this.

Finding The Right Talent

We’ve worked on finding the right talent and strategies for determining exactly the kind of employees you need to hire. Part of this will involve looking at your current employees to understand the responsibilities you need to fulfill. Also, we can help you determine the right job descriptions to be looking for. From start to finish, we can help you find the perfect people to work with your company, regardless of the role you’re looking to hire.

Expansion Plan
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Any business looking to expand needs the funds to do so. Not only will we help you find a location in which to open your grown business, but we can also help you get the funding you need. We will work with you every step of the way in order to help your business get every dollar it needs. We have the know-how to get loans and financing that you can’t learn on your own.